Would You Buy a Country at an Exhibition? #11

Most countries, and many big cities and regions, have Investment Promotion Agencies (IPA), that promote Foreign Direct Investment (FDI) through advertising and exhibitions. If the target has already decided on the country, and it’s a matter of promoting one region or city, perhaps these help. However, I don’t think this is the right way to get new converts. Here’s why…

LISTEN NOW

CLICK HERE TO READ THE ARTICLE

OR WATCH THE VIDEO

Leave a Reply

Your email address will not be published. Required fields are marked *

Similar works

Grow International Grows Into an App #50

International Sales – Getting the Hiring Right #49

Joint Ventures – Gaining Benefits and Avoiding the Unexpected #48

Any facts and opinions presented in this content are those of the author or speaker. The inclusion of this content on the Grow through International Expansion platform does not imply endorsement by the platform owners of such facts and opinions nor by any business represented by interviewees or contributors. Whilst every care is taken to check facts and figures, we accept no responsibility for their accuracy. Please advise us of any discrepancy and we will endeavour to correct the information as quickly as possible.