Without sales, there’s no business – and so it’s easy to argue that one’s sales force are amongst your most important employees. Any executive will tell you that it’s hard enough hiring, motivating and retaining good sales people in your home country – but when setting up an international subsidiary, it’s that much harder.
One territory that definitely qualifies as “off the usual business radar” is Palestine. It’s clearly not a valuable export market. But, for businesses active in the Middle East, or looking at expanding there, there are some real opportunities to take advantage of its positioning as a hub.
Do first impressions lie? On paper, the company looked impressive. Out of the six potential partners that we’d shortlisted, and that I’d travelled to Mumbai to meet, this one looked the best on paper. Rajesh, the young CEO who came to meet me at my hotel looked the part too – immaculately dressed, well spoken, and clearly well organised, as he laid out paperwork and photos on the table in front of us.
Those politicians who are enthusiastic about Brexit are always talking about the UK having great opportunities for trade after leaving the EU. Those who oppose Brexit – and many who are on the fence – dismiss those potential opportunities, at least for the short term, and say that the loss of EU trade would more than outweigh any new benefits.
Episode 2 – We’ll look at the recent history of trade deals, cut through the jargon, look at the key principles and, after all of that, get a pretty good understanding of why FTAs are so difficult to negotiate.