In countries all over the world, there are great young entrepreneurs with brilliant SMEs who aspire to expand to the USA and the UK
Over my career I’ve researched, set up, managed and even sold on companies in 15 countries, and I’ve travelled for business or pleasure to nearly 140. So, unsurprisingly, business people that I meet always ask why, where and how to get started with exporting or international expansion of their own.
Without sales, there’s no business – and so it’s easy to argue that one’s sales force are amongst your most important employees. Any executive will tell you that it’s hard enough hiring, motivating and retaining good sales people in your home country – but when setting up an international subsidiary, it’s that much harder.